City Lash Branding

When my “lash girl” ventured off and opened her own studio, I happily followed! I was even happy to help her with some initial quick branding to help her jumpstart her new adventure. Her move into her permanent space inspired this logo and approach, and although she already had her branding in place, I had fun playing with this design.

I wanted to approach her branding as if it were an art studio because it is an art form in many ways. The large block lettering is meant to feel modern and high-fashion, and mixing it with overlaying various art allows for flexibility and a shift in the mood without compromising the brand.